Agenda

Tuesday Wednesday Thursday

October 1

8AM-10PM

Yellowship's breakout sessions feature 5 different tracks. Stick to one—or try them all.

Sales
Customer Service
Talent/L&D
Leadership
Culture
8:00 AM - 7:00 PM
Registration Open
9:00 AM - 3:00 PM
Do Better Workshops
Please note: These sessions are not included with your conference pass, and you’ll need to purchase a Do Better Workshop pass to attend. This pass will give you the option to attend up to 6 hands-on learning sessions with Lessonly Services. Space is limited.
9:00 AM - 9:45 AM
The Better Work Training Method: Assess
Lessonly Services & CX Teams
Illinois St. Ballroom, West
Examine the performance of your training program, identify metrics to impact through training, and discuss other best practices from the Better Work Training Method.
Blended Learning: Tie it All Together
Lessonly Services & CX Teams
Illinois St. Ballroom, East
Dive into the Lessonly Events tab and discuss the best practices and benefits of integrating instructor-led training, online learning, and practice to create a truly blended learning experience for your team.
9:55 AM - 10:40 AM
The Better Work Training Method: Assess
Lessonly Services & CX Teams
Illinois St. Ballroom, West
Examine the performance of your training program, identify metrics to impact through training, and discuss other best practices from the Better Work Training Method.
Content Audit: Keep Your Training Fresh
Lessonly Services & CX Teams
Illinois St. Ballroom, East
Keeping content fresh is crucial for relevant training. In this hands-on session, learn tips tricks, and tools—including tagging—for measuring, improving, and maintaining your content’s freshness.
10:50 AM - 11:35 AM
The Better Work Training Method: Plan
Lessonly Services & CX Teams
Illinois St. Ballroom, West
Learn tools and techniques for working with managers across your company to increase collaboration in training. Come away with concrete plans to better meet the needs of these managers and their teams with Lessonly.
Training Impact: Track Your Training ROI
Lessonly Services & CX Teams
Illinois St. Ballroom, East
What gets measured gets managed. Discuss techniques for measuring training ROI to drive learner engagement, training satisfaction, efficiency, business impact, and executive buy-in with the Better Work Impact Framework.
11:35 AM - 12:30 PM
Lunch
12:30 PM - 1:15 PM
The Better Work Training Method: Plan
Lessonly Services & CX Teams
Illinois St. Ballroom, West
Learn tools and techniques for working with managers across your company to increase collaboration in training. Come away with concrete plans to better meet the needs of these managers and their teams with Lessonly.
Continuous Improvement: Practice Like a Pro
Lessonly Services & CX Teams
Illinois St. Ballroom, East
Discover the impact of adding practice to your training program, and discuss the strengths of various practice methods and tools including Lessonly Practice, peer evaluations, live role-play, on-demand practice, and more.
1:25 PM - 2:10 PM
Intro to Building Workshop
Lessonly Services & CX Teams
Illinois St. Ballroom, West
It’s time to start creating training content! In this session, get guided, hands-on practice building a lesson in Lessonly—from picking a topic to using the lesson builder, and sharing it out to learners.
User Management: Customize Your Team’s Experience
Lessonly Services & CX Teams
Illinois St. Ballroom, East
Learn to harness the power of customizable user roles and permissions that match your complex, growing team with the help of Lessonly Hierarchies, Groups, Smart Groups, and more.
2:20 PM - 3:05 PM
Advanced Building Workshop
Lessonly Services & CX Teams
Illinois St. Ballroom, West
Create a style guide and process flow to promote consistency across multiple creators, and learn advanced Lesson Builder functionality including the element library, questions, knowledge checks, and more.
Lessonly Automation: Optimize Your Training
Lessonly Services & CX Teams
Illinois St. Ballroom, East
Unleash the power of automation in Lessonly. In this hands-on session, learn to use tagging, the element library, paths, triggers, and more to automate your workflows, save time, and train at scale.
3:30 PM - 5:00 PM
Opening Keynote with Max Yoder
Do Better Work
Max Yoder, CEO, Lessonly & Special Guests
5:00 PM - 7:00 PM
Welcome Reception
7:00 PM - 10:00 PM
Llamapalooza
We love a good party, so we’re throwing one to celebrate Better Work. Llamapalooza will feature live music, games, food & drink, and plenty of fun at the Indianapolis Zoo! Transportation will be provided.

October 2

7:30AM-7PM

Yellowship's breakout sessions feature 5 different tracks. Stick to one—or try them all.

Breakout Tracks:
Sales
Customer Service
Talent/L&D
Leadership
Culture
7:30 AM - 7:00 PM
Registration Open
7:30 AM - 8:30 AM
Continental Breakfast
8:30 AM - 9:30 AM
Keynote Panel led by Laurie Reuttimann
Teaming Up for Better Work
Laurie Reuttimann, Writer, Speaker, and Entrepreneur⁣
Grand Hall
Join this panel of three accomplished leaders as they share stories and inspiration from their careers that challenge us to look for opportunity, embrace diversity, and help others succeed. Acclaimed podcaster, speaker, and author Laurie Ruettimann will lead the discussion. Panelists include: Lauren Bailey, Founder & President or Factor 8 and Founder of #GirlsClub, Patrice Thramer, Senior Director Global Community Engagement at Nike, and Jennifer Sutherland, Talent Development Leaders at Kelly Services.
9:45 AM - 10:30 AM
Breakout Sessions
Creating a Culture of Constant Learning
Shawn Fowler, SalesLoft
Wheelhouse
 
In competitive environments, sales reps must constantly learn in order to continuously win. Yet salespeople are often overwhelmed with information and communication. In this session, we’ll discuss effective approaches to helping reps focus and creating a culture of constant learning.
Prioritizing a Personalized Customer Experience
Marcus Hall, California Closets
Skybridge
 
Consumers have been insulted for far too long; they deserve so much more than the standard one-size-fits-all experience they are consistently given today. In this session, we’ll learn to look for ways to create hyper-personalized experiences that elicit deep emotional responses from our customers.
Growing Up Lessonly
Jamie Madison, ActiveCampaign
Locomotive
 
In this session, learn first-hand how ActiveCampaign evolved their use of Lessonly from filling knowledge gaps on customer-facing teams to proactive, role-specific lessons and paths for departments across the company. Discover how your team can shift gears and up-level your learning game, too.
Culture that Quirks
Marge Hudson
Grand Hall
 
Increasingly, the push to add “culture” to the overall employee experience can feel like yet another KPI that overwhelms instead of excites. Learn how getting to know your colleagues—and connecting them to your customers and mission—can inspire them in their careers. Through actionable examples, discuss new ways to build a team that’s excited and empowered to change the world together.
Building High Performance Teams
Heather Haas
Flight Deck
 
Organizational success is largely determined by employees’ ability to work together efficiently to achieve goals. In this session, we’ll discuss the four best practices for high-performing teams.
10:45 AM - 11:30 AM
Breakout Sessions
Building World-Class Onboarding as an Army of One
Misha McPherson, HumbleGritSales
Wheelhouse
 
In this session, learn how to build a world-class sales onboarding program that is lean and scrappy but looks like a million bucks.
Developing an Engaged and Knowledgable Customer Service Team
Dillon Ryan, ThriveMarket
Skybridge
 
In this session, we’ll discuss ways to create an environment in which customer service reps enjoy what they do, are engaged, and have a passion for learning.
Creating Your Learning Value Stream
Bethany Kline, Rover
Locomotive
 
As a learning professional, you probably spend a lot of effort focused on creating the maximum impact for your learners. In this session, we’ll identify ways to add the most value and cut out waste!
Decoding Difficult Conversations
Casey Cumbow, Lessonly
Grand Hall
 
In this interactive session, we’ll talk about how to increase connection and understanding in both your personal and professional lives through a framework called Nonviolent Communication. Through identifying and communicating your observations, feelings, needs, and requests, you’ll leave this session with actionable ways to improve communication and make difficult conversations less difficult.
Leading Change: A Few Truths and Some Lies
Rebecca Ellis, Allegion
Flight Deck
 
Much has been written on how to cope with—and lead—personal and organization change. Even top thought leaders like John Kotter are second-guessing traditional advice on linear change approaches. Today’s world demands agile, fast approaches to change. This interactive discussion will bust the myths of some old truths and help uncover new ones.
11:30 AM - 1:00 PM
Lunch in Expo Hall
1:00 PM - 1:45 PM
Breakout Sessions
Using Sales Kickoff to Supercharge Your Annual Strategy
Meganne Brezina, Emarsys
Wheelhouse
 
Learn how to effectively plan your commercial organization’s biggest event of the year, and gain tangible ideas on how to “control the chaos” that will inevitably come. We’ll discuss tactics for planning a killer kickoff, delivering a stellar event, and keeping the drumbeat going—all year long.
Resiliency: A Daily Practice
Karen Riddell, Warby Parker
Skybridge
 
It’s no secret: bad days can happen to anyone, even to our favorite customers. And when frustration strikes, support reps should be prepared to work through the situation at hand and move on to the next one with ease. By using effective resilience methods, we can ensure our teams have the tools to fully help each customer, without negatively impacting their day.
Streamlining Management Training—on a Global Scale
Jessica Smith, Xactly
Locomotive
 
Most people aren’t born leaders—but it is a skill that can be developed. In this session, learn how to streamline your management training on a global scale.
Let's Talk About Trust
Rhiannon Mosoronchon, Litwiniuk & Company
Grand Hall
 
Trust is not a soft skill. It’s tough and resilient. And it’s the one thing most likely to make or break your team. But it’s often overlooked and undervalued. Join this discussion about trust: what it means, why it’s important, and how to build a high-trust culture. Because when people feel comfortable getting real with their team, they do better work and live better, happier, lives.
Quarterly Themes to Drive Engagement
Justin Moses, Thomas & Company
Flight Deck
 
Strong leaders know the value of using company culture to engage their colleagues and move their companies forward. In this session, learn how to create fun quarterly themes to promote user adoption, lesson creation, lesson completion, and other key company objectives.
2:00 PM - 2:45 PM
Breakout Sessions
Transparency Wins! Readying for the "Flawsome" Sales Evolution
Todd Caponi, The Transparency Sale
Wheelhouse
 
Most people would agree that selling honestly is the “right thing” to do; interestingly, new decision science reveals it’s also the most effective way to sell. With reviews and feedback appearing next to nearly everything we buy and sell, embracing our flaws and leading with transparency is no longer optional. In this session, learn how to ready your teams for this non-obvious sales evolution.
How Customer Tears Led to a 100% Satisfaction Rate
Maddy Rieman, Cerkl
Skybridge
 
Good customer service teams sympathize with customers, but remarkable teams empathize with them. Join Maddy Rieman, Director of Customer Success at Cerkl, as she unpacks six actionable strategies to supercharge your customer service team and propel company growth.
Democratizing Training in Your Org
Zoe Meinecke, Lessonly
Locomotive
 
Join this panel of exceptional managers for an interactive discussion about balancing management and training—and for tips on incorporating Lessonly into your daily workflow. Panelists include: - Chad Trabucco, Head of Sales Enablement, Glint - Julie Remington, Learning & Development Specialist, Zapier - Sarah Maretich, Business Development Manager, Qgenda
Evolve Your Culture in a Year—Or Less
Mark Bussell, Jostens
Grand Hall
 
Has anyone ever told you something is impossible? Challenge accepted. In this session, learn first-hand from the rocket ride Mark experienced in transforming a team with 100+ years of traditional brick-and-mortar mentality, zero day development culture, and an independent workforce into a Continuous Learning Culture (r)evolution.
Taking Flight with DiSC
RaChelle Streetman, Rackspace
Flight Deck
 
Many DiSC training programs focus on teaching the DiSC model but fail to create stronger relationships or drive better results. Taking Flight with DiSC promotes new skill development by linking the DiSC styles to important core skills. Learn to wire DiSC to your existing knowledge and trigger the styles right when you need them.
2:45 PM - 3:15 PM
Snack Break in Expo Hall
3:15 PM - 4:00 PM
Breakout Sessions
Do Better Sales
Bryan Neale, Blind Zebra Enterprises
Wheelhouse
 
In support of Lessonly's simple and brilliant mission, Bryan will give you framework, thinking and tactical advice to help you DO BETTER SALES (p.s. Client Success people are encouraged to check this out too)
Creating Culture in Customer Support
Sandrine Yang, Thumbtack
Skybridge
 
If you have a great culture, great things can happen. When you're not valued, your culture decreases. By creating a culture that values autonomy, critical thinking and retention, not only will your Customer Support team perform well, but your whole company will improve.
Career Cartography
Nat Brown, Healthgrades
Locomotive
 
Healthgrades created three new employee career path programs in 2018 with Lessonly at the core of each. Experience three creative ways to connect Lessonly with your existing programs. Take away inspiration and ideas to boost Lessonly adoption and learner satisfaction.
Using Your Story to Bring out the Best in Teams
Drew Fifield, Industrious
Grand Hall
 
Personal connections can be a powerful way to create cohesiveness and drive productivity on teams. As the hard line between work and life begins to blur, we'll explore how crafting personal stories can help build greater collaboration, increase belonging, and drive outcomes for your teams.
The Order of Operations: Staging Your Company for Profitable Growth
Sam Jacobs, Revenue Collective
Sky Bridge
 
In this session learn and discuss key principles to scaling your company the right way.
4:15 PM - 5:30 PM
Keynote Session with Guy Raz
Why Successful Leaders Show Vulnerability
Guy Raz, Radio & Podcast Personality
Grand Hall
What is the connection between empathy, vulnerability and trust? Guy will look at the kinds of business leaders and thinkers who have built powerful movements by being transparent, open, and kind.
5:30 PM - 7:00 PM
Happy Hour

October 3

7:30AM-12PM

Yellowship's breakout sessions feature 5 different tracks. Stick to one—or try them all.

Breakout Tracks:
Sales
Customer Service
Talent/L&D
Leadership
Culture
7:30 AM - 11:00 AM
Registration Open
7:30 AM - 8:30 AM
Continental Breakfast
8:30 AM - 9:15 AM
Breakout Sessions
Practice Makes Performers
Bryan Naas, Lessonly
Wheelhouse
 
Many companies rightly value learning. But having the knowledge to perform is only the start. Just as practice is essential for continuous improvement in sports and the arts, the same is true in performance at work. In this session, learn tactics and tips for making practice a part of your team’s daily playbook, helping propel them toward unmatched performance.
Launching Lessonly with Vendor Support Teams
Natasha Lende, Etsy
Skybridge
 
In this session, we’ll discuss the challenges of launching new vendors and channels, and learn how the Etsy team used Lessonly to scale their support operations overseas.
Zendesk Onboarding with Lessonly
Danica Christiansen & Anna Quant, Zendesk
Locomotive
 
In this session, learn firsthand how the Go-to-Market Enablement team at Zendesk has used Lessonly to increase CSAT and streamline their onboarding program.
Mastering Your Speaking Voice
Jimmy Miller, OutboundEngine
Grand Hall
 
For most sales and support reps, their voice is the only point of contact they have with a prospect or customer. This session distills MFA-quality coaching, and translates it into actionable skills for anyone that communicates with their mouth. Bring your company’s elevator pitch, and be prepared to make some noise.
Accidental Learning
Jeremy Burgess & Alan Burt, VSP Optics
Flight Deck
 
Sometimes the best answer is the unexpected, or accidental, one. In this session, discuss a few examples of positive unintended consequences in life and in business, and then learn how to look for such outcomes with your own team.
9:30 AM - 10:15 AM
Breakout Sessions
The First 90 Days
Brian Bar, Victory Lap
Wheelhouse
 
Join this panel of dynamic sales leaders for an interactive discussion about inspiring performance and driving skill development for new hires. Panelists include: - Rachael Rohn, Regional President, Compass - Bill Green, CRO, PROLIFIQ - Prince Kwatang, Sales Development Manager, Sprout Social
Unpacking the Customer Service Tech Stack
Matt Lubbers, Lessonly
Skybridge
 
This panel - comprised of both customer support leaders and technology leaders - will discuss the technology used to power world class, forward-thinking customer service teams. Topics will include what teams are using, how they decide what’s most helpful, and expectations for the future!
The Customer-led Curriculum
Nicholas Hill, Blue Apron
Locomotive
 
Too often, training strategies and enablement decisions are informed by opinions only. In this presentation, learn how deep-dives into customer support data drastically improve training curricula and the customer experience.
TBD
Grand Hall
 
More information coming soon!
Better Brains. Better Work.
Megan Bartlett
Flight Deck
 
A little bit of brain science can go a long way. This session will focus on how knowing the basics of the brain can help us better understand ourselves, how we work with other people, and how to maximize our potential to grow. Fun and interactive, this session will help us see the world through a different lens, one that is more brain-aware.
10:15 AM - 10:45 AM
Morning Break in Expo Hall
10:45 AM - 12:00 PM
Closing Keynote with Debra Searle
Choose Your Attitude - It’s Not Magic, It’s Mindset
Debra Searle MVO, MBE
Grand Hall
Debra Searle will share her amazing personal story of rowing the Atlantic solo for 111 days after her oarsman husband developed an uncontrollable fear of the ocean and had to be rescued just 2 weeks into the journey. More than just an inspiring storyteller, Debra leaves her audiences with actionable golden nuggets that she used to stay motivated at sea and that she relies on now to grow her businesses, taking her from school failure to working alongside the British Royal Family, founding five companies, and becoming a BBC host & sportscaster. This session is about challenging our perceptions about skillset vs. mindset, the impact this has on teamwork and how to move beyond your comfort zones.