Training is an important part of life, wouldn’t you agree? Wish your dog would “sit” on command? Train it. Is your preschooler ready to cruise on that new bike? Strap on those training wheels! Committed to running a marathon? Better follow that training program. And let’s not forget about literally every sales job out there…onboarding and ongoing training are a must. The better your sales reps are trained, the stronger your business will be. Trust us. Sales training on day one is just as important as sales training on day 101.
What is sales training?
Hiring new employees into sales roles can be a bit daunting. That’s why sales training is absolutely crucial. Sales training comes down to teaching reps the most successful selling techniques, skills, and information that they’ll need to have informed conversations with prospects and close deals.
Why sales training is important
A solid sales team is the lifeblood of your company and the bridge to your customers. And, in order for your sales team to help grow the organization, they have to be properly trained. Let’s take a look at the top reasons why sales training is important for every organization.
Trained reps lead to more sales
Are you more confident doing things the first time or after practice and training? Exactly. A well-trained sales rep can better influence potential and current customers when they know how to best approach them, discuss their needs, and offer the right solutions. They’ll have more confidence in their sales tactics and strategies. They’ll also provide the level of service needed to gain loyal customers—and results. Still don’t believe us? Then consider this: The Aberdeen Group found that companies with successful sales enablement and training programs have 32% higher sales team quota attainment, 24% better individual rep quota attainment, and 23% higher lead conversion rat
Empowered reps are happier reps
It’s a no-brainer that happy reps lead to happy customers. Providing ongoing opportunities to train and learn new skills is a smart way to motivate, engage, and empower your team. It shows you’re invested in their success as professionals and valued team members, with the potential to regularly play a part in the success of the company.
Knowledgeable reps improve the customer experience
Here at Lessonly, we’re all about the customer experience. An investment in sales training will improve interactions with customers, build better relationships, and have a positive impact on customer service. Sales training provides a way to improve skill sets and learn new strategies and technologies—and all of this is useful when working with customers.
Types of Sales Training Programs
As with any effective training model, there are a variety of approaches to take your team through the sales training process. Building a strong onboarding and sales training program is the best way to engage new reps, increase retention, and drive sales performance. Instead of simply checking a box for annual sales training, organizations have greater success when they deliver different types of sales training programs that help reps learn, practice, and perform like never before. Good news! There are several different types of sales training programs that organizations can create and offer.
Sales training for beginners
Every new sales rep needs to master some basic skills. Sales training courses for beginners are informative, educational, and bring new reps up-to-speed with the best sales techniques as well as company best practices, processes, and products.
B2B sales training
B2B, or business-to-business selling, usually includes higher prices, longer sales cycles, and multiple touchpoints. B2B sales training is tailored to your industry and provides reps with job aids and tools they need on a daily basis.
B2C sales training
B2C, also known as business-to-consumer selling, targets individual buyers. This includes physical storefronts, e-commerce, and services. B2C sales training focuses on audiences, brand loyalty, and personalized marketing.
Sales leadership training
No pressure, but in order to have top-notch sales reps, you also need top-notch sales leaders. That’s why sales leadership training is essential to sales success and revenue growth for any organization. A sales leadership training program that produces well-trained sales managers will reap benefits such as engaged teams who know how to drive results and hit targets.