Sales Enablement Resources you Need to Do Better Work
If you found this page, then you most likely hear, and use, the term “sales enablement” throughout your workday. However, it’s not always easy to understand the sales enablement meaning since the sales enablement definition will vary from practice to practice across industries or organizations. Here at Lessonly, we believe that sales enablement encompasses all the steps we take to help our sales team close more deals and earn more revenue. Sales enablement combines sales training, feedback, coaching, and the right tools to empower sales teams to do better work. This basic definition can be applied to any business, so feel free to modify it to suit your needs.
No matter how you define it, the most important thing is that you have a sales enablement strategy. This applies to any business, whether you’re a clothing manufacturer, software company, or local electrician. If you’re selling, you need a strategy, and hope is not a strategy. With a clearly defined strategy, you are better able to equip your sales team with the tools and resources they need to capture more leads, close more sales, and please more customers on a daily basis. Doing this will lead to more profits so you can improve or expand your business.
There are numerous sales enablement resources out there that can help your organization’s sales leaders. You might expect that resources like these would cost a lot of money, but that’s not necessarily the case. You can often find very helpful information for absolutely free, so why wouldn’t you take advantage of that? There are resources to help you no matter how you like to learn. From blog posts to eBooks, to online courses, you’re sure to find the best tools to help your sales team excel. Today, we’d like to share a few of our favorite tools and resources with you.
Must-Read Sales Enablement Content
Believe it or not, there are a ton of absolutely free pieces of sales enablement content that can help sales leaders plan, update, and manage their sales enablement efforts. By using these free resources, you can increase your profits without spending a dime. How’s that for ROI?
There are tips that can be implemented in your organization immediately, as well as ideas that might require a bit more thought or overhaul of your sales process. Regardless of what you choose to bring to your sales team, you’ll see an increase in closed leads and a more efficient sales cycle.
We’d like to share a few of our favorite sales enablement assets that you can start using today. Some of these come directly from us at Lessonly and include sales enablement best practices that we use every day to sell our software to business leaders across the country. These have been developed over years of experience and are proven to be effective. We’ve also included a couple of our favorite thought-leaders in the sales enablement space. We’ve learned a lot from following them and we hope they also inspire you to empower your teams to Do Better Work.
The Business Impact of Sales Enablement and Training
If you’re looking for more reasons to improve sales enablement in your organization, or if you need some material to convince higher-ups that this is the right move for your business, take a look at The Business Impact of Sales Enablement and Training from Lessonly. This resource shares 15 proven ways to impact your company’s sales outcomes. We know, because we’ve tried them and they’ve worked for us! Improve ramp up time by seven weeks and reduce annual sales rep turnover by providing them with the sales enablement resources and training they need to do excellent work.
The Ultimate Guide to Sale Enablement
For an in-depth look at how to make sales enablement work for your business, check out The Ultimate Guide to Sales Enablement. This eBook from Lessonly serves as your number one sales enablement guide to help you develop a superior sales training program within your organization. It includes 75 lessons across five onboarding phases that you can put into action for a 30, 60, or 90 day onboarding process for new sales reps. Of course, you can also use this as a refresher course for your existing sales team members.
The Sales Coaching Playbook
Don’t just take it from us. Hear from some of the top sales people in the country in The Sales Coaching Playbook. Put together by us here at Lessonly, this resource includes tips and tricks from 18 all-star sales coaches from Salesforce, Zoom, Drift, and more top companies. These world-class sales coaches are sharing their secrets to success that will help you develop a more effective sales team with minimal time, effort, and expense. They focus on providing continuous, customized sales training that reinforces or corrects behavior, and focuses on skills, not just numbers on the board.
HubSpot Sales Blog
HubSpot is well known as being one of the top website building tools, but over the years, it’s also built a reputation as a sales and marketing powerhouse. Even with a free account, you can access a CRM that unifies the view of your customers. They also offer content management software, marketing software, sales software, and customer service software for a holistic marketing program. When it comes to sales enablement HubSpot has a top-notch blog. Stay up-to-date on the latest news and trends in sales and subscribe to receive a daily email with the latest posts so you never miss a thing.
Another thought-leader in the sales enablement space is Gartner. We love following them for their helpful and insightful articles, as well as the informative sales enablement webinars and conferences they produce. They can help you pivot your field sales team to virtual, better support your sales reps, enhance performance with the latest technology, increase the quality of buyer interactions, and evolve your sales process to simplify the buying experience for your customers. There’s no limit to the value you’ll receive by keeping up with what Gartner has to say about the sales enablement process. We know it’s worked wonders for us!
So, are you inspired?
Take the time to explore these five completely free resources and we guarantee you’ll learn a lot! There’s no shortage of sales enablement information in the world, and we know it can be overwhelming to find good pieces of content. We hope this summary helps you, and if it has, please feel free to reach out to us and let us know! We love hearing and sharing success stories!