The Story Behind The Report
We talk about the value of practice often at Lessonly. We’re convinced frontline teams do incredible things when they’re first enabled to succeed, and our customers prove that to us time and time again. But, we were unsure of how other companies around the world approach enablement and practice. How do $1M vs. $5B ARR teams do role play? Do they stay aligned using online software? Do employees take personal development courses? Who “owns” practice and skill development anyway, and how often should it happen? What’s the secret sauce that makes all revenue generators top performers? These questions all boiled down to one, big question:
How do revenue leaders practice essential skills with their teams to create more revenue?
We didn’t have the answers to these questions, so we thought we’d ask around. Formally. So, we partnered with the Revenue Collective to create a 10-question survey that took a closer look at how leaders measure the development and growth of their teams. We surveyed 228 revenue leaders at a VP-level or above at high-growth companies to see what’s working for their teams and what’s not.
About This Report
Conducted in early 2020, the survey captured responses from leaders at start-ups, scale-ups, enterprise-level corporations, and everything in-between. Here are some fast facts about our participants:
- They’re 228 full-time, global revenue leaders who are members of the Revenue Collective.
- They hail from 4+ continents, including North America, Europe, Asia, and Africa.
- They’re from 200+ companies $1M to $1B in ARR, including household names like Slack, Dun & Bradstreet, Yelp, Zendesk, and Zoom