A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique—and therefore what attributes you play up in order to attract your target market. Check out this example!
It is often tempting to soften the blow of a lost deal by diving into the next prospect that comes your way. However, it’s often best to step back, take a breath and assess what caused your prospect to drift into the loss column.