Good Customer Service
Define Customer Service
Across the web, you will find varying definitions of customer service. The general consensus, however, is the interactions between a customer and a company throughout the buying process and thereafter. However, everyone has their own great service definition. The definition of superior customer service to some is a greeting and assistance when entering a store and others like hearing sales then being left alone. So, you have to ask yourself “What do you consider good customer service?”.
Representatives at every company struggle trying to establish a definition of superior customer service then following through on that definition. If every person has a different meaning of customer service, it is difficult to find the balance and please everyone, but there are key things that every customer or prospect deserves.
Companies are investing and recruiting for customer service professionals more than ever. It’s important to establish and train a team to propel your business to turn their company into a good customer service definition. Spending doesn’t stop after recruiting. Companies are spending money training and developing their customer service employees and allowing them to reach their full potential.
Although the meaning of customer service has changed over time, it continues to grow and become more personal. Companies are expected to respond on any medium, at any time, or at least have 24/7 assistance. For example, when you wake up from a nightmare, you want to be able to ask for help when purchasing a dreamcatcher from Amazon.
To finalize a definition superior customer service, a company must provide the ability to answer questions quickly and correctly. A company must have friendly representatives to assist customers on the journey to product enlightenment. Overall, it’s difficult to concretely define customer service, but it’s easy to detect when an individual experiences it. Companies throwing away their scripts and empowering their employees are having success with everyday customers. The empowerment allows representatives to handle customers without passing them off to a manager or putting them on hold to ask questions. Customers like issues handled promptly and empowerment does just that.
If companies are going to insist on empowering their employees, training is vital to maintaining consistency across individual representatives. Training ensures consistency and creates an environment where customers can get the best service.
Good Customer Service
Good customer service is hard to come by. Establishing a team to provide good customer service can be even harder. Unless your business has a monopoly over the market, you must deliver good customer service to your customers, which are the better half of a highly successful business. While any business can have good revenues, only truly successful brands can elicit positive feelings from customers upon mention. Providing a stellar customer experience hinges on the ability and dedication of the organization’s customer service professionals.