Uses Lessonly to Measure Learning Impact

“Using Lessonly was very easy. A helpful 6-minute video on the site teaches you the basics. Learning more advanced features takes no more than a day.”

—Ruben Vermaak

Head of Training & Development, Bynder

The Challenge

Centralized digital asset management is what Bynder does; providing a place for marketing departments to collaborate, create, edit, store, and share content. Ideally, teams are always on-brand and on-message when they use the shared information.

But to train their teams, Bynder relied on presentation software that was ill-equipped for employee learning. “PowerPoint was not a perfect solution,” says Ruben Vermaak. “I could not see whether people had finished a course, and there was no quiz element. Also, I had to manually send the PowerPoint to all those involved, which was tiresome.”


Months Using Lessonly


Happy Learners


Lessons Created


Admins Using Lessonly

The Process

Sounds like a challenge fit for a modern learning software. “We first used Lessonly in Bynder Academy, a week-long onboarding program for new recruits,” Ruben explains. Now, many more departments at Bynder use Lessonly for team learning, ranging from miscellaneous one-off Lessons to automatically recurring assignments covering legal and information security training.

With Lessonly, Ruben assigns training to specific employees or entire departments as needed. Rather than making every resource available to every employee and just hoping that someone finds what they need, relevant Lessons and Courses are shared with the people who need them most.

“Lessonly has made our training deeper and more effective.”

—Ruben Vermaak, Head of Training & Development, Bynder

The Results

Bynder managers now have insight into which employees finish Lessons, and built-in quizzes help assess how well they understand the information. Even better, the increased capabilities of Lessonly don’t make it harder to use, “Lessonly is very intuitive and allows me to easily add videos, pictures, and links to my Lessons.”

“Lessonly has made our training deeper and more effective,” says Ruben, reporting that the initial Bynder team to use Lessonly has responded very well, and the rest of the company quickly took notice. With Lessonly, trainers like Ruben report a 90% more consistent and organized process and an 87% improvement in tracking learning.

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