Sales Conferences 2018: Can’t-Miss Events for Sales Leaders

The end of the year is here, and planning for 2018 is underway. As you strategize how to crush your goals and develop your skills in the new year, there’s one key opportunity to include in your plan—attend a sales conference.

Great sales reps and leaders understand that continuous learning is critical to success. Besides networking over copious cups of coffee, there are plenty of good reasons to look for the best sales conferences to attend. From learning new trends to prospecting clients, there are numerous advantages to putting a sales conference—or two—on the calendar.

But, it’s important to choose carefully. After all, as valuable as conferences can be, they still cost money and require time away from the office. Here are just some of the various sales operations conferences that provide attendees with an exclusive and valuable learning opportunity.

When: February 6-8
Where: San Francisco
What: SaaStr provides a playbook for scaling your team or company—straight from the world’s thought leaders in SaaS.The 3-day conference features 5 stages, and focuses on topics like sales, marketing, customer success, product, finance, operations, and more. Whether it’s hearing from top execs on how they make purchasing decisions or manage their teams, sales professionals will walk away with a variety of valuable insights.
Who: If you can’t tell from the name—the SaaStr conference is for people working at SaaS companies. The conference attracts more than 10,000 SaaS founders, VCs, and execs each year.
Speakers: SaaStr includes 250 plus founders, execs, and investors from companies like Hubspot, Basecamp, Prezi, Forbes, and Crunchbase.

Sales 3.0 Conference
When: March 12-13
Where: San Francisco
What: This conference, formerly known as Sales 2.0, focuses on how sales organizations can deliver better results to customers, improve sales and marketing effectiveness, and continuously meet and exceed sales goals.
During the past 10 years, the Sales 3.0 Conference has emerged as the number-one event dedicated to introducing new technologies, trends, and strategies to increase revenue and improve sales performance. Attendees will learn how to best leverage sales coaching, training methodologies, account-based marketing tactics, data, A.I., and predictive analytics.
Who: This conference is designed for B2B executives in sales, sales operations, and sales enablement.
Speakers: While the lineup for this event has yet to be announced, the Sales 3.0 Conference takes place numerous times throughout 2018, ensuring attendees have multiple opportunities to learn from top sales leaders.

Sales Innovation Expo
When: March 21-22
Where: London
What: While the Sales Innovation Expo may take place across “the pond,” it’s well-worth the trip.
The Sales Innovation Expo is the largest event for professional sales leaders and takes place in tandem with B2B Marketing Expo and the Call & Contact Centre Expo. The event features 200 innovative exhibitors, 95 expert-led seminars, and 35 interactive masterclasses to offer cutting-edge advice and demonstrations.
Who: The conference is sure to equip sales directors and managers with the latest systems and tools to improve overall sales performance.
Speakers: The Sales Innovation Expo features speakers from Sony Picture Networks, Ericsson, Microsoft, KPMG, and more.

When: April 17-19
Where: Indianapolis
What: Yellowship, Lessonly’s inaugural user conference, propels individuals, teams and businesses to learn—and win—like never before.
This event is two full days of compelling keynotes and relevant breakout sessions that feature engaging discussion and captivating content. Attendees also have a unique opportunity to take part in pre-conference training sessions that cover training best practices.
Who: Yellowship is for leaders of all kinds, including sales leaders, who want to help their teams improve and grow.
Speakers: This event features more than 20 industry influencers such as Jay Baer and Kyle Maynard. Speakers represent companies including Emarsys, Classy, Duo Security, and more.

AA-ISP Digital Sales World – Boston
When: September 6
Where: Boston
What: AA-ISP Digital Sales World focuses on the changes taking place in the sales industry. As digital selling grows, every sales role connects and engages with customers and prospects through email, video, text, web, and more. Digital Sales World allows sales pros to discover the latest trends, technologies, tips, and strategies to boost performance and revenue. Topics include social selling, using video, coaching, and leading sales teams into the future.
Interested in attending? Use Lessonly’s discount code LessonlySummit for $100 off of registration costs.

Who: With a balance of workshops, breakout sessions, and keynote presentations, Digital Sales World helps all sales professionals and leaders stay on top of sales trends and knowledge.
Speakers: The featured speakers have not been announced at this time, but the conference is part of a series of conferences that take place throughout year—providing attendees with opportunities to hear from a variety of sales thought leaders at every location.


This list offers just a glimpse of some great sales training conferences. 2018 is packed with sales conferences that will provide attendees with valuable knowledge and skills for success in the new year and beyond. We’re also excited about the following events:

  • Inside Sales Accelerate18
  • Rainmaker
  • Sandler Sales & Leadership Summit
  • Dreamforce
  • AA-ISP Leadership Summit
  • AA-ISP Digital Sales World

We hope to see you out on the road at one of these fantastic events—or here in Indy in April!

Deliver Learning Opportunities to your Sales Team with Lessonly

Sales teams across the globe use Lessonly to share important knowledge and skills with their reps. Apply the practices and information from your latest sales conference to reinvigorate your sales org with our team training software. Take a tour today, or connect with us at Yellowship!

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