Power to the People: Tapping the Potential of Crowdsourced Content

One of the biggest takeaways from Deloitte’s 2017 Human Capital Trends report: crowdsourcing within the workplace is still an incredibly underutilized practice. Nearly half of the companies Deloitte surveyed report confusion about the topic, and even fewer make good use of a content type that is generally well-accepted by learners. The future of team learning depends on companies’ ability to collect and utilize individual employee’s subject-matter expertise and feedback in a constructive, helpful way.

Companies aren’t prepared to crowdsource—yet

Officially, Deloitte found that 55% of businesses “have never used or do not understand crowdsourcing.” Directly from the report:

But, when we asked companies about their plans to leverage crowds and new models for human talent, the story was quite different. In these “new human models” for the future of work, companies are far less prepared… but the interest in this topic is growing.

Interest in crowdsourcing may indeed be on the rise, but late adoption means employees today are being underutilized for the information that they already possess. Who better to explain the quirks of Salesforce than a sales rep who lives and breathes it? Peer-driven learning between employees can frame information in a natural, relatable way that is invaluable for new and existing employees.

This type of learning is no doubt an investment—largely of time—but there are also many free, public resources full of great content that teams can use to get companies started. In the era of sites like Khan Academy, YouTube, and Medium, learning content wants to be free and is prevalent across the web. Even within the company, simply having a sales rep paraphrase a piece of existing content, with some examples or references to how it pertains to the larger organization can be a quick and easy crowdsourced piece. Coming from a fellow coworker, content like this carries an extra level of believability. And while the growth in this area is going to be “exponential” according to Deloitte over the next few years, companies that harness what their brightest workers already know are already benefitting from increased employee productivity across their entire teams.

At Lessonly, we tee up our clients to leverage crowdsourcing through a weekly email with a sample Lesson that can be added to their team’s Learning Library. These example Lessons are often pulled (with permission, of course!) from one of our existing clients and provided as a template for other workplaces to use. We’ve found, time and time again, that team learning resources written by employees for other employees is some of the most effective content companies can use.

Learner voices are heard with Lessonly

Progressive companies know the knowledge and best practices of their top-performing employees are valuable learning assets.

Lessonly enables organizations to easily build and share that content to improve their teams. Take the next step toward better-crowdsourced content with a self-guided tour of Lessonly’s team learning software. Sign up today.

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