So, you’ve come up with a great idea for a new product and you’re confident that it’s going to be a hit with your target audience. You can’t wait to get it in production so you can begin making sales left and right.
Before you start putting together an ad campaign for your new product, however, you should really take a step back and look at the big picture. There’s no such thing as a product that sells itself; instead, you’ll need to begin by selling the product to yourself before you can effectively convince your potential customers that they need it.
Make sure it fulfills a need
First of all, consider the specific problem your product resolves or the need it fulfills. Unless you can pinpoint that problem or need, you’re going to have a hard time selling it. Think about the very first rearview mirrors in cars; until somebody recognized that a lot of accidents were being caused by people failing to look behind them before throwing their cars into reverse, the need for these mirrors was never conceived.
By being aware of the problem your product sells, you’ll be better able to convince your audience of its value.
Know it inside and out
You’ll also need to know every last detail about your product if you want to be able to sell it. Even if you originally conceived of the product and then hired the actual job of manufacturing it out to somebody else, it’s your responsibility to know it inside and out.
After all, in order for customers to take you seriously, you’ll need to be perceived as an expert on the product. So invest in usability testing, understand the inner workings and nuances of your product, and use it for yourself.
Finally, understand that you’re probably going to get a lot of questions from interested customers. Some of these questions will be simple enough, but others you may not have considered before. The last thing you want is to be stuck in awkward silence without an answer to a prospective buyer’s question, so be sure to sit down and write down a list of questions you should anticipate about the product (along with their subsequent answers).
As you can see, believing in your product is an absolute must if you want to be successful in terms of sales. Be sure to keep these tips in mind as you prepare to launch your new product.
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