A growing portion of our clients use Lessonly to educate and train their clients. Here are a few trends we are seeing when it comes to the contents of their lessons:
They are transferring the fundamentals: “Use this button to do X, and this tab to see Y.”
They are providing answers to FAQs: Account managers get asked the same things over and over again. Lessonly makes it easy to answer once, while educating repeatedly.
They are showing off their best and brightest: New clients want to learn about the strategies and successes of past clients, which is why we’ve noticed more and more case studies within lessons.
They are adding a personal touch: Account manager bios bring a personal touch to a digital engagement. Grab your headshot, paste your bio, tell us where we can find you on social media. Be a human. People like humans.
More trends soon!