3 Ways Learning Management Software Helps Customer-Facing Teams Win

Here’s a quote by guy who knew a thing or two about learning:

“Once you stop learning, you start dying.”

—Albert Einstein

You definitely aren’t here to read about dying. Me neither. But let Al’s words sink in. To him, learning wasn’t just important; it was a matter of life and death. Let that shape how you pursue learning and progress at work. This post is about more than just learning management software—it’s about how learning is indispensable in life and business.

We need scalable, continuous, custom training in the workplace. This need is particularly evident for sales and customer service teams. Consistently delighting prospects and showing up for customers can’t happen unless everyone is on the same page. One of the best-kept secrets to getting on the same page is an excellent learning management system (LMS) software. An LMS turns a good team of reps into a great one. It empowers companies to learn, change, grow, and win. Here are three reasons why:


1. What’s working gets noticed and shared

Reps spend more time interacting with customers and prospects than they do with one another. In the whirl of solving problems and meeting needs, it’s difficult to pause as a team and ask, “What’s working lately?” or “How can we improve?”

An open-source LMS allows managers and reps to capture and share the answers to these questions. For example, a call center manager watches her rep flawlessly handle a call from an upset customer, so she creates and shares a lesson with the team called, “Best Practices for Assisting a Frustrated Client.” What’s working for one person becomes accessible to everyone, and the whole team benefits. More overall sales. More smiles. More business. More wins. Gone are the days of teams not working as cohesive units. With LMS solutions, information and knowledge freely flow.


2. You can have one cookie now or two cookies later.

Cookies on an LMS website? Yeah, real cookies, not the digital kind. Hang with me–this is about ROI. The phrase, “You can have one cookie now or two cookies later” stems from a study on delayed gratification. Stanford psychologist, Walter Mischel, tested the willpower of kids by presenting them with two options: eat one cookie (or marshmallow, depending on the experiment) now or wait 15 minutes and have two cookies. About half wanted one cookie immediately. The other half invested time and patience and enjoyed double the cookies of their peers.

There is no such thing as an entirely  free learning management system for business. The implementation of any meaningful, results-driving  training software will always cost some time and money. But, that’s the 15-minute wait—an investment kicks open the door for progress, learning, and the sharing of information. The collaboration, clarity, and camaraderie that comes from using an easy LMS? That’s well worth the wait. It’s like getting two cookies every fifteen minutes until you retire.


3. Continuous improvement is real, not just an aspiration.

The best learning management system is designed with users in mind—their needs, development, and growth. When the software is optimized for people to create valuable content for their business, wins happen. It is impossible for a team or business to continuously and rapidly improve without a means to learn and adjust along the way. LMS acts as a stage for change.

So, what are some learning management system examples of winning? It’s giving customer service reps easy access to training on phone etiquette and housing it in a place where they can access it forever. It’s recording the record-setting salesperson while he makes a pitch, and sharing it in the LMS for others to reference. It’s all about learning from each other.


Lessonly isn’t just another LMS company. We help real teams achieve big things by learning and practicing together. We sell our product with confidence because we use it ourselves—it helps us Do Better Work each day. When projects evolve, we pivot. When we need more hands, we use Lessonly to get people onboarded. We listen well. And we write lessons to make these processes simpler and keep everyone on the same page. The bottom line is this–learning (and the LMS that helps us do it) is critical for growing, winning, and thriving.

Turns out Albert Einstein was right about more than just relativity.


Do Better Work with Lessonly’s learning management software

Lessonly is powerfully simple training software that helps teams learn, practice, and perform like never before. Teams across the world use Lessonly to build ongoing training that fuels success for Sales and Customer Service teams. Learn more and demo Lessonly today.

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