Higher Profits or More Customers?

Higher Profits or More Customers?

As an organization gets larger, there is a tendency to start to focus more on overhead and profit and less on customer acquisition, and even more important, retention. My friend and customer service colleague, Steve Digioia brought this up and asked the question, “What are the causes of this change and how do you keep

Officially Introducing the Lessonly Llama

Officially Introducing the Lessonly Llama

The whole idea started with Director of Marketing Mitch Causey. “I was looking at companies like MailChimp and thought we should have a mascot,” Mitch said. “I came up with the llama because of its fun alliteration with Lessonly.” When he asked others what they thought, Director of Client Experience Corey Kime scoffed. But when

January 2017 Release: Improving Engagement Features

Last month, we announced the arrival of a few key features designed to engage your Learners more meaningfully. We’ve already received helpful feedback from our customers on these features, and have improved them substantially. We’re excited to share them with you. Ask the Expert additions You told us that giving Learners the opportunity to offer

How to Ask Better Questions

How to Ask Better Questions

“Good teaching is more a giving of right questions than a giving of right answers.” –Josef Albers We ask questions every day. We don’t always get it right, especially in a learning setting, but there is definitely an art of asking better questions. With a little planning and thought beforehand, you can craft questions as

Create Your Customer Service Mantra

Create Your Customer Service Mantra

Most companies have a tagline, a phrase or sentence that describes what they are about. Sometimes that doubles as a brand promise. Along those lines, I want you to come up with a customer service promise. For some companies, their tagline is their customer service promise. For example, Zappos.com’s tagline is Powered by Service. Three

Build Employee Trust By Starting at the Top

Build Employee Trust By Starting at the Top

Trust builds long-term relationships, and communication builds trust, so says freelance content marketer Olivia Barrow. This same advice also frames the entire discussion around trust between employers and employees. Open communication is a benefit More than ever, companies offer employee benefits to attract the best talent possible. “While most companies recognize the need for competitive

The Customer Experience is Your Best Marketing

The Customer Experience is Your Best Marketing

What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Great definition, but marketing has changed.