Six Types of Loyal Customers

Six Types of Loyal Customers

Recently I was working with a client and we were discussing different types of customers – specifically loyal customers – that any business might encounter. I thought it would be interesting to share the list that we came up with. I’ve identified six main types of customers that just about all types of businesses could

Don’t Treat Employees Like Cogs in the Machine

Don’t Treat Employees Like Cogs in the Machine

Don’t get me wrong. Managers should absolutely strive for efficiency in the workplace. But too often, productivity initiatives sacrifice employee wellbeing and happiness in pursuit of said efficiency. In a CIO.com post, Paul Glen, author of Leading Geeks, describes the negative effects of an assembly-line model when applied to IT workers. While Glen is speaking

Steps to Better Engage Your Remote Learners

Steps to Better Engage Your Remote Learners

Remote employees—while not physically working at your office— still need training. In fact, despite some limitations of learning remote, the success of remote employees and distributed workforces often depends, as much or more than their in-office counterparts, on structured training. Several factors have historically prevented remote learners from a full learning experience, but there are

In Employee Learning, Adult Learning Styles Matter

In Employee Learning, Adult Learning Styles Matter

Believe it or not, we absorb information differently as we grow older. Knowing the subtle changes to the motivations that drive information retention as we age help us adjust learning styles for the workplace. In many cases, the most effective outcome in adult education comes from a non-traditional approach. Different learning strategies Think about the

October Product Update: New Lesson Activity Permissions, Updated Free Response Page, and Better File Uploader

Welcome to a busy 4th quarter at Lessonly. We have several big new features in the works for the coming months, including our Salesforce Integration and redesigns for some of the core pages in the app. We’ll keep you up-to-date as we launch these. And even with big new projects brewing, we’re always listening, and improving. Today,

Should you Hire Reps on Mindset or Experience?

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Reading through some recent hiring data, we discovered some interesting trends—and challenges. According to CareerBuilder’s Midyear Job Forecast, 50% of surveyed companies plan to hire full-time, permanent workers in the second half of 2016. These employers expect to be hiring the most associates in two areas: customer service (29%) and sales (27%). But as demand

How Google Uses Peer Learning

How Google Uses Peer Learning

Smart leaders know they can gather heaps of valuable information about their companies if they look in the right places. But they often overlook one source right at their fingertips: people who already work for the company. Sourcing information from associates—or democratizing learning—requires a shift in focus, but as Sarah Kessler at Fast Company found

"Wow" is in the Details

"Wow" is in the Details

Last week I wrote about the Un-WOW. After a number of comments from our readers, I want to discuss how, when and where you can WOW your customers. I’ve always been concerned with a company that tells me that they want to consistently WOW their customers. Like perfection is not reality, the concept of consistently